Diamond Platnumz, the Tanzanian musician, dancer, and entrepreneur, Diamond Platnumz Net Worth estimated to be between $10 million to $12 million as of 2024. This substantial net worth is a result of his successful music career and diverse business ventures.
Diamond Platnumz, whose real name is Nasibu Abdul Juma Issack, gained prominence with his hit single “Kamwambie” in 2010. His music career includes multiple successful albums and numerous awards, making him one of the most recognized artists in Africa.
Beyond music, Diamond has expanded his influence through several business ventures, including founding the Wasafi Classic Baby (WCB) record label, Wasafi Media, and Wasafi Bet.
Diamond Platnumz Net Worth
Diamond Platnumz is a recording artist, dancer, and businessman from Tanzania who has a net worth of $10 million. He is the founder and CEO of numerous companies, including Wasafi Bet, Wasafi Media, and the Wasafi Classic Baby record label.
A major star in Central and East Africa, Platnumz has won numerous awards and is the first artist based in Africa to have achieved a total of one billion views on YouTube.
Diamond Platnumz Career Journey
Diamond Platnumz, whose real name is Nasibu Abdul Juma Issack, was born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania. He has two sisters, entrepreneur Esma Platnumz and musician Queen Darleen.
At the age of 17 in 2006, Platnumz began selling clothes. With the money he earned, he started recording music; his first single was the R&B-influenced “Toka Mwanzo,” which failed to achieve commercial success.
Platnumz had his breakthrough as a recording artist in 2010 with his hit single “Kamwambie,” which went on to win a pair of Tanzania Music Awards. Following this, he released his debut studio album, also entitled “Kamwambie.”
The album features contributions from such artists as Hawa, Chid Benz, Hemedy PHD, and Rj the DJ. Platnumz’s subsequent album, “Lala Salama,” was released in 2012.
Two years after that, he reached a wider audience when he was nominated for a BET Award for Best International Act: Africa, which he was nominated for again in 2016.
In 2017, Platnumz signed a record deal with Universal Music. He went on to release his third studio album, “A Boy from Tandale,” in 2018.
An afro-pop album, it features contributions from a variety of US artists, including Morgan Heritage, Ne-Yo, and Omarion.
“A Boy from Tandale” also features such African artists as Rayvanny, Jah Prayzah, Tiwa Savage, and Vanessa Mdee. Platnumz released his fourth album, “First of All,” in 2022.
Diamond Platnumz Collaborations
Platnumz has collaborated with a myriad of other artists over the years, including videographer Director Kenny, who often directs his music videos.
At the 2021 All Africa Music Awards, the Kenny-directed music video for the song “Waah” received a nomination for Best African Video.
As one of Africa’s most popular artists, Diamond Platnumz has attracted several endorsement deals from local and international brands. These endorsements contribute significantly to his net worth.
Diamond Platnumz has served as a brand ambassador for several companies, including Pepsi, Parimatch Africa, and Nice One Brand.
As a businessman, Platnumz founded the Tanzania-based record label Wasafi Classic Baby, known as WCB. The label has signed such artists as Harmonize, Rayvanny, Mbosso, and Zuchu. In 2021, Platnumz and WCB began a partnership with Warner Music Group. In other business ventures, Platnumz founded Wasafi Bet, Wasafi Media, and Zoom Extra.
In addition to founding companies, Platnumz serves as an ambassador to multiple brands. In 2019, he became East Africa’s Pepsi Brand Ambassador and Parimatch Africa’s Brand Ambassador. He was also named the Nice One Brand Ambassador. In 2020, Platnumz became the new Brand Ambassador of Tanzania’s Coral Paints.
Diamond Platnumz Awards
Platnumz has won numerous awards for his music since he broke out in 2010. That year, he won Tanzania Music Awards for Best Song and Best R&B Song for “Kamwambie,” in addition to Best Upcoming Artist.
Two years later, Platnumz won Best Music Video for “Moyo Wangu,” and also took home awards for Best Male Artist and Best Song Writer.
Platnumz went on to win numerous further Tanzania Music Awards over the subsequent years, including additional wins for Best Male Artist and Best Music Video, plus wins for Best Afro Pop Song for “Number One” and Video of the Year for “Mdogo Mdogo.”
Among his other accolades, Platnumz has received multiple African Muzik Magazine Awards, HiPipo Music Awards, WatsUp TV Africa Music Video Awards, and Channel O Music Video Awards. He also won the 2014 Prize in Entertainment from the Future Africa Awards, and Best Male Artist – Tanzania from the Nzumari Awards in 2012.
Platnumz previously dated Ugandan musician and businesswoman, Zari Hassan, with whom he had two children.
Later, with Tanzanian model Hamisa Mobeto, he had another child. In 2019, Platnumz began a relationship with Kenyan musician and model Tanasha Donna; together, they had a son the same year. The pair eventually separated.
Frequently Asked Questions
1. What businesses does Diamond Platnumz own?
Diamond Platnumz owns several businesses, including the Wasafi Classic Baby (WCB) record label, Wasafi Media, and Wasafi Bet. He has also expanded his business ventures by partnering with Warner Music Group and establishing Wasafi.com, a streaming platform that features his music as well as other artists’ songs.
2. How much does Diamond Platnumz earn from his performances?
Diamond Platnumz earns between $50,000 to $70,000 for performances within Tanzania and around $100,000 for international shows, particularly when a private jet is provided.
His extensive tours across countries such as the UK, USA, Germany, Canada, and more have significantly contributed to his earnings.
3. What are Diamond Platnumz’s most notable endorsement deals?
Diamond Platnumz has secured numerous high-profile endorsement deals with brands including Pepsi, Vodacom, Parimatch, Red Gold, Coral Paints, Belaire, DSTV, and Uber. These deals have played a significant role in enhancing his net worth and public profile.
Conclusion
Diamond Platnumz’s net worth is a reflection of his successful career in music and business. His diverse income streams, including album sales, concerts, endorsement deals, and business ventures, have contributed to his impressive net worth.
By 2024, it is projected that his net worth will continue to grow, given his ongoing success and influence in the music industry and his savvy business ventures.
Diamond Platnumz is indeed a testament to the potential of African artists to achieve global recognition and amass substantial wealth.
